Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

By way of all of the last year’s lockdowns, venue closures and other social distancing actions that governments have enacted and people have adopted to slow the unfold of COVID-19, shopping — and exclusively e-commerce — has remained a constant and vastly important provider. It is not just one thing that we had to do it’s been an crucial lifeline for many of us at a time when so tiny else has felt standard. Right now, a single of the startups that noticed a large lift in its services as a outcome of that pattern is asserting a key fundraise to gasoline its development.

Wallapop, a digital marketplace dependent out of Barcelona, Spain that allows men and women resell their utilised items, or offer products like crafts that they make them selves, has elevated €157 million ($191 million at existing charges), cash that it will use to carry on expanding the infrastructure that underpins its provider, so that it can increase the amount of folks that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a considerable bounce on the $570 million pricetag sources shut to the business gave us in 2016.

The funding is becoming led by Korelya Capital, a French VC fund backed by Korea’s Naver, with Accel, Insight Associates, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also taking part.

The organization presently has 15 million consumers — about 50 percent of Spain’s web inhabitants, CEO Rob Cassedy pointed out to us in an job interview earlier nowadays — and it has taken care of a decent No. 4 position amid Spain’s shopping applications, in accordance to figures from Application Annie.

The startup has also not too long ago been constructing out shipping and delivery providers, known as Envios, to support folks get the things they are promoting to consumers, which has expanded the selection from local revenue to those that can be manufactured across the region. About 20% of merchandise go by means of Envios now, Cassedy mentioned, and the prepare is to carry on doubling down on that and related solutions.

Naver by itself is a robust player in e-commerce and apps — it’s the company powering Asian messaging big Line, between other digital houses — and so this is in component a strategic investment decision. Wallapop will be leaning on Naver and its technologies in its possess R&D, and on Naver’s facet it will give the business a foothold in the European market at a time when it has been sharpening its approach in e-commerce.

The funding is an interesting flip for a organization that has seen some notable matches and commences.

Established in 2013 in Spain, it swiftly shot to the leading of the charts in a market that has typically been sluggish to embrace e-commerce above much more standard brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as portion of a even bigger method to crack the U.S. industry with a lot more capital in tow.

But by 2018, that plan was shelved, with Wallapop quietly offering its stake in the LetGo venture for $189 million. (LetGo elevated $500 million much more on its own all around that time, but its destiny was not to stay impartial: it was eventually acquired by however one more competitor in the digital classifieds place, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two several years targeted primarily on growing in Spain rather than working following enterprise additional afield, and instead of developing the selection of goods that it may offer on its platform — it doesn’t sell foodstuff, nor perform with stores in an Amazon-fashion marketplace play, nor does it have programs to do something like shift into movie or promoting other types of digital solutions — it has honed in specifically on trying to boost the knowledge that it does supply to customers.

more info put in 12 a long time at eBay and noticed the transition it made to new items from employed items,” mentioned Cassedy. “Let’s just say it was not the route I considered we must consider for Wallapop. We are laser-focused on distinctive products, with the huge majority of that secondhand with some artisan products. It is extremely distinct from large box.”

It could indicate that the company has not ballooned and boomed in the way that so many startups may, especially those fueled by hundreds of hundreds of thousands in expenditure and hype — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a continual existence in the market place, a single perhaps built on a a lot more sound identity.


Wallapop’s expansion in the earlier calendar year is the result of some specific trends in the market place that ended up in component fueled by the COVID-19 pandemic. All of them have aided construct up a profile for the business as a sort of upscale, virtual auto boot sale or flea marketplace.

People spending a lot more time in their residences have been focused on clearing out area and receiving rid of things. Other folks are eager to get new things now that they are spending a lot more time at house, but want to invest less on them, possibly due to the fact they are dealing with employment or other economic uncertainty. However others have discovered on their own out of perform, or getting less function, and are turning to turning out to be entrepreneurs and making their possess products to offer in a far more grassroots way.

In all of those situations, there has been a thrust for far more sustainability, with people putting much less waste into the planet by recycling and upcycling items as an alternative.

At the very same time, Fb hasn’t really produced big inroads in the nation with its Marketplace, and Amazon has also not appeared as a danger to Wallapop, Cassedy observed.

All of these have had a large affect on Wallapop’s organization, but it wasn’t constantly this way. Cassedy said that the initial lockdown in Spain observed company plummet, as individuals confronted significant restrictions on their movements, unable to leave their homes besides for the most important responsibilities like acquiring foodstuff or obtaining them selves to the clinic.

“It was a roller coaster for us,” he mentioned.

“We entered the year with incredible momentum, very powerful.” But he noted that the fall started in March, when “not only did it become not ok to leave the residence and trade locally but the put up office stopped delivering parcels. Our enterprise went off a cliff in March and April.”

Then when the limitations ended up lifted in Could, items began to bounce back a lot more than at any time before, virtually right away, he explained.

“The economic uncertainty induced people to seek out out a lot more worth, much better deals, spending much less income, and sure they ended up clearing out closets,” he explained. “We noticed figures bounce back again 40-50% expansion calendar year-on-year in June.”

The big query was whether or not that expansion was a blip or there to say. He mentioned it has continued into 2021 so much. “It’s a validation of what we see as lengthy-phrase traits driving the company.”

Naver has manufactured a big business out of trying to keep sturdy regional focus in its items up to now, so in a way you could see it proceed that whilst nevertheless expanding, by investing in another robust regional participant. Although it looks Wallapop has a web site in the U.K., it is not something that it has pushed a lot as a company.

“The worldwide demand for C2C and resale platforms is expanding with renewed motivation in sustainable use, especially by young millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a statement. “We agree with Wallapop’s philosophy of aware consumption and are enthused to assistance their development with our technologies and develop intercontinental synergies.”

I’ll also incorporate that it is heartening, as a consumer, to see priorities like sustainability currently being provided thing to consider, as well. Hopefully it is not just lip service but a authentic recognition that this is one thing that must be inspired and backed.

“Our economies are switching toward a far more sustainable development product right after investing in Vestiaire Collective last 12 months, wallapop is Korelya’s second expense in the circular economic climate, even though COVID-19 is only strengthening that trend. It is Korelya’s mission to again tomorrow’s European tech champions and we believe that Naver has a verified tech and item edge that will help the organization reinforce its major place in Europe,” added Fleur Pellerin, CEO of Korelya Capital.