Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

Via all of the last year’s lockdowns, location closures and other social distancing measures that governments have enacted and folks have followed to sluggish the unfold of COVID-19, purchasing — and specifically e-commerce — has remained a steady and massively critical service. It’s not just anything that we had to do it is been an critical lifeline for several of us at a time when so minor else has felt standard. Nowadays, 1 of the startups that noticed a big carry in its service as a result of that trend is announcing a key fundraise to fuel its progress.

Wallapop, a virtual marketplace based out of Barcelona, Spain that lets folks resell their utilised products, or promote products like crafts that they make on their own, has lifted €157 million ($191 million at current prices), funds that it will use to carry on increasing the infrastructure that underpins its services, so that it can expand the number of folks that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a considerable jump on the $570 million pricetag sources close to the firm gave us in 2016.

The funding is getting led by Korelya Cash, a French VC fund backed by Korea’s Naver, with Accel, Insight Partners, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also collaborating.

The business presently has 15 million customers — about 50 % of Spain’s internet inhabitants, CEO Rob Cassedy pointed out to us in an job interview earlier nowadays — and it has preserved a first rate No. 4 rating between Spain’s purchasing apps, in accordance to figures from Application Annie.

The startup has also just lately been building out shipping services, called Envios, to assist folks get the objects they are selling to customers, which has expanded the selection from nearby revenue to individuals that can be produced across the place. About twenty% of merchandise go by means of Envios now, Cassedy mentioned, and the prepare is to carry on doubling down on that and relevant companies.

Naver by itself is a strong participant in e-commerce and apps — it’s the organization behind Asian messaging giant Line, between other digital houses — and so this is in component a strategic investment decision. Wallapop will be leaning on Naver and its engineering in its personal R&D, and on Naver’s side it will give the organization a foothold in the European market place at a time when it has been sharpening its technique in e-commerce.

The funding is an exciting change for a organization that has noticed some noteworthy fits and starts.

Founded in 2013 in Spain, it quickly shot to the leading of the charts in a marketplace that has typically been gradual to embrace e-commerce over a lot more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as portion of a bigger approach to crack the U.S. market place with far more funds in tow.

But by 2018, that prepare was shelved, with Wallapop quietly promoting its stake in the LetGo enterprise for $189 million. (LetGo elevated $five hundred million more on its possess close to that time, but its fate was not to remain independent: it was at some point acquired by yet one more competitor in the digital classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two years concentrated primarily on increasing in Spain instead than operating after organization additional afield, and rather of growing the assortment of merchandise that it might market on its system — it does not promote meals, nor function with suppliers in an Amazon-fashion market play, nor does it have programs to do anything at all like go into movie or selling other types of digital companies — it has honed in specifically on making an attempt to increase the knowledge that it does provide to users.

“I put in 12 several years at eBay and observed the changeover it created to new items from utilised merchandise,” explained Cassedy. “Let’s just say it wasn’t the direction I thought we need to just take for Wallapop. We are laser-focused on exclusive items, with the vast vast majority of that secondhand with some artisan merchandise. It is quite various from massive box.”

It could imply that the business has not ballooned and boomed in the way that so numerous startups may, specially these fueled by hundreds of millions in investment decision and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a steady existence in the market place, a single probably developed on a a lot more solid identity.

Wallapop’s progress in the earlier 12 months is the consequence of some distinct traits in the industry that have been in part fueled by the COVID-19 pandemic. All of them have served construct up a profile for the business as a variety of upscale, digital car boot sale or flea industry.

Folks shelling out far more time in their properties have been targeted on clearing out area and obtaining rid of items. Other folks are eager to buy new things now that they are spending far more time at home, but want to commit much less on them, probably simply because they are dealing with employment or other economic uncertainty. But other individuals have found by themselves out of operate, or acquiring significantly less perform, and are turning to getting to be business owners and producing their personal items to promote in a more grassroots way.

In all of those circumstances, there has been a press for much more sustainability, with people putting considerably less waste into the world by recycling and upcycling products instead.

At the identical time, Facebook hasn’t truly manufactured large inroads in the region with its Market, and Amazon has also not appeared as a risk to Wallapop, Cassedy mentioned.

All of these have had a large affect on Wallapop’s company, but it was not usually this way. Cassedy mentioned that the initial lockdown in Spain observed company plummet, as people confronted extreme restrictions on their actions, not able to leave their homes except for the most vital obligations like getting foodstuff or acquiring themselves to the clinic.

“It was a roller coaster for us,” he stated.

“We entered the 12 months with incredible momentum, quite powerful.” But he noted that the fall started in March, when “not only did it turn into not okay to go away the residence and trade domestically but the submit business office stopped providing parcels. Our organization went off a cliff in March and April.”

Then when the limits have been lifted in May, items started out to bounce back more than ever ahead of, practically overnight, he mentioned.

click here caused men and women to find out much more price, better offers, paying considerably less money, and sure they ended up clearing out closets,” he stated. “We saw quantities bounce back again 40-50% growth 12 months-on-year in June.”


The large question was no matter whether that development was a blip or there to say. He mentioned it has continued into 2021 so much. “It’s a validation of what we see as prolonged-expression developments driving the company.”

Naver has created a big company out of retaining sturdy regional concentrate in its products up to now, so in a way you could see it proceed that while even now increasing, by investing in one more strong regional player. Although it seems Wallapop has a site in the U.K., it is not one thing that it has pushed much as a company.

“The world-wide need for C2C and resale platforms is growing with renewed motivation in sustainable consumption, specially by more youthful millennials and Gen Z,” mentioned Seong-sook Han, CEO of Naver Corp., in a assertion. “We concur with Wallapop’s philosophy of acutely aware intake and are enthused to assistance their progress with our technology and develop worldwide synergies.”

I’ll also incorporate that it is heartening, as a consumer, to see priorities like sustainability currently being offered consideration, also. With any luck , it is not just lip service but a authentic recognition that this is one thing that ought to be encouraged and backed.

“Our economies are switching toward a more sustainable growth product after investing in Vestiaire Collective previous 12 months, wallapop is Korelya’s 2nd investment decision in the round economy, whilst COVID-19 is only strengthening that trend. It is Korelya’s mission to back tomorrow’s European tech champions and we feel that Naver has a verified tech and solution edge that will help the firm fortify its major placement in Europe,” additional Fleur Pellerin, CEO of Korelya Capital.