Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By means of all of the previous year’s lockdowns, venue closures and other social distancing steps that governments have enacted and individuals have adopted to sluggish the spread of COVID-19, buying — and exclusively e-commerce — has remained a regular and hugely critical support. It is not just some thing that we experienced to do it’s been an essential lifeline for many of us at a time when so minor else has felt typical. These days, one of the startups that noticed a large carry in its services as a end result of that craze is announcing a major fundraise to fuel its progress.

Wallapop, a virtual marketplace based mostly out of Barcelona, Spain that allows men and women resell their utilised things, or market objects like crafts that they make themselves, has raised €157 million ($191 million at current prices), funds that it will use to keep on growing the infrastructure that underpins its provider, so that it can broaden the quantity of folks that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a important bounce on the $570 million pricetag sources shut to the organization gave us in 2016.

The funding is being led by Korelya Funds, a French VC fund backed by Korea’s Naver, with Accel, Perception Associates, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also participating.

The business currently has 15 million customers — about 50 percent of Spain’s net populace, CEO Rob Cassedy pointed out to us in an interview before these days — and it has preserved a good No. 4 ranking among Spain’s searching applications, according to figures from Application Annie.

The startup has also just lately been creating out shipping and delivery companies, known as Envios, to assist individuals get the objects they are selling to purchasers, which has expanded the selection from nearby sales to these that can be manufactured across the nation. About twenty% of goods go by way of Envios now, Cassedy said, and the prepare is to continue doubling down on that and related solutions.

Naver by itself is a sturdy player in e-commerce and applications — it’s the company behind Asian messaging huge Line, between other electronic qualities — and so this is in component a strategic expense. Wallapop will be leaning on Naver and its technologies in its possess R&D, and on Naver’s facet it will give the business a foothold in the European market at a time when it has been sharpening its strategy in e-commerce.

The funding is an exciting switch for a company that has observed some notable fits and starts.

Established in 2013 in Spain, it quickly shot to the top of the charts in a industry that has typically been gradual to embrace e-commerce above a lot more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as component of a larger method to crack the U.S. market place with much more money in tow.

But by 2018, that strategy was shelved, with Wallapop quietly offering its stake in the LetGo undertaking for $189 million. (LetGo elevated $five hundred million far more on its own around that time, but its destiny was not to continue being independent: it was eventually acquired by but another competitor in the virtual classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the previous two several years centered mostly on developing in Spain rather than operating after company additional afield, and instead of developing the assortment of products that it might market on its platform — it does not offer foods, nor work with stores in an Amazon-type marketplace enjoy, nor does it have strategies to do something like shift into online video or selling other varieties of electronic solutions — it has honed in especially on trying to enhance the encounter that it does offer you to customers.

“I expended twelve many years at eBay and observed the transition it created to new goods from used goods,” mentioned Cassedy. “Let’s just say it wasn’t the route I thought we should just take for Wallapop. We are laser-concentrated on special merchandise, with the large majority of that secondhand with some artisan products. It is extremely distinct from big box.”

It may possibly mean that the business has not ballooned and boomed in the way that so several startups might, specially those fueled by hundreds of thousands and thousands in expense and hype — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a steady existence in the market place, one probably created on a far more solid identity.

Wallapop’s progress in the earlier year is the outcome of some certain tendencies in the industry that had been in element fueled by the COVID-19 pandemic. All of them have assisted construct up a profile for the organization as a sort of upscale, virtual car boot sale or flea market place.

Individuals spending more time in their properties have been targeted on clearing out space and acquiring rid of things. Other folks are eager to get new things now that they are investing far more time at residence, but want to spend significantly less on them, maybe simply because they are dealing with employment or other economic uncertainty. However other folks have found themselves out of work, or getting less operate, and are turning to getting to be entrepreneurs and creating their very own items to market in a much more grassroots way.

In all of those situations, there has been a drive for far more sustainability, with people placing significantly less squander into the entire world by recycling and upcycling products alternatively.

At the same time, Fb has not truly created large inroads in the place with its Marketplace, and Amazon has also not appeared as a threat to Wallapop, Cassedy famous.

All of these have experienced a enormous effect on Wallapop’s enterprise, but it was not always this way. Cassedy mentioned that the very first lockdown in Spain observed organization plummet, as folks faced severe restrictions on their movements, not able to depart their residences besides for the most essential obligations like getting foods or getting themselves to the hospital.

“It was a roller coaster for us,” he said.


“We entered the year with extraordinary momentum, quite strong.” But he famous that the fall commenced in March, when “not only did it turn into not all right to leave the residence and trade regionally but the post office stopped providing parcels. Our company went off a cliff in March and April.”

Then when the restrictions ended up lifted in Might, things began to bounce back a lot more than at any time ahead of, practically right away, he explained.

“The economic uncertainty caused individuals to find out a lot more worth, greater offers, investing considerably less income, and yes they had been clearing out closets,” he said. “We saw numbers bounce back again 40-50% expansion calendar year-on-year in June.”

The large query was no matter whether that development was a blip or there to say. He mentioned it has ongoing into 2021 so far. “It’s a validation of what we see as long-phrase trends driving the organization.”

Naver has made a big organization out of retaining sturdy regional concentrate in its products up to now, so in a way you could see it proceed that while still developing, by investing in one more powerful regional participant. Even though it would seem Wallapop has a internet site in the U.K., it’s not anything that it has pushed much as a business.

“The worldwide desire for C2C and resale platforms is expanding with renewed commitment in sustainable use, specifically by young millennials and Gen Z,” mentioned Seong-sook Han, CEO of Naver Corp., in a statement. “ colorado classified ads agree with Wallapop’s philosophy of aware use and are enthused to assist their growth with our engineering and create intercontinental synergies.”

I’ll also include that it is heartening, as a consumer, to see priorities like sustainability getting given thought, as well. With any luck , it is not just lip support but a real recognition that this is some thing that ought to be encouraged and backed.

“Our economies are switching in direction of a a lot more sustainable advancement model right after investing in Vestiaire Collective final year, wallapop is Korelya’s second expenditure in the round economy, while COVID-19 is only strengthening that craze. It is Korelya’s mission to again tomorrow’s European tech champions and we feel that Naver has a established tech and merchandise edge that will assist the organization enhance its top placement in Europe,” included Fleur Pellerin, CEO of Korelya Cash.