Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

Through all of the very last year’s lockdowns, location closures and other social distancing measures that governments have enacted and individuals have adopted to sluggish the spread of COVID-19, searching — and particularly e-commerce — has remained a steady and vastly essential services. It’s not just anything that we experienced to do it’s been an essential lifeline for numerous of us at a time when so tiny else has felt standard. These days, one particular of the startups that saw a large lift in its provider as a outcome of that craze is saying a significant fundraise to fuel its growth.

Wallapop, a digital market based mostly out of Barcelona, Spain that lets people resell their utilized things, or promote items like crafts that they make by themselves, has raised €157 million ($191 million at recent rates), cash that it will use to proceed increasing the infrastructure that underpins its provider, so that it can increase the variety of people that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a significant jump on the $570 million pricetag sources shut to the organization gave us in 2016.

The funding is being led by Korelya Capital, a French VC fund backed by Korea’s Naver, with Accel, Perception Partners, 14W, GP Bullhound and Northzone — all preceding backers of Wallapop — also participating.

The business presently has 15 million customers — about 50 % of Spain’s web inhabitants, CEO Rob Cassedy pointed out to us in an interview before nowadays — and it has managed a respectable No. four position between Spain’s purchasing applications, in accordance to figures from App Annie.


The startup has also lately been building out shipping and delivery solutions, known as Envios, to support men and women get the products they are selling to purchasers, which has expanded the range from neighborhood income to people that can be created across the region. About twenty% of merchandise go by means of Envios now, Cassedy explained, and the plan is to continue doubling down on that and associated providers.

Naver by itself is a robust player in e-commerce and apps — it is the firm powering Asian messaging huge Line, among other electronic qualities — and so this is in component a strategic expenditure. Wallapop will be leaning on Naver and its engineering in its possess R&D, and on Naver’s facet it will give the firm a foothold in the European market place at a time when it has been sharpening its approach in e-commerce.

The funding is an exciting change for a company that has noticed some notable matches and begins.

Launched in 2013 in Spain, it rapidly shot to the prime of the charts in a market place that has traditionally been slow to embrace e-commerce above far more classic brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as element of a greater technique to crack the U.S. market place with a lot more capital in tow.

But by 2018, that plan was shelved, with Wallapop quietly selling its stake in the LetGo enterprise for $189 million. (LetGo elevated $500 million much more on its own about that time, but its fate was not to stay unbiased: it was sooner or later acquired by but yet another competitor in the digital classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the final two a long time concentrated mostly on developing in Spain fairly than operating soon after enterprise even more afield, and as an alternative of developing the selection of items that it may possibly market on its platform — it does not sell foods, nor work with suppliers in an Amazon-style market engage in, nor does it have plans to do everything like go into video or marketing other kinds of electronic companies — it has honed in exclusively on attempting to increase the encounter that it does provide to end users.

“I put in 12 several years at eBay and observed the changeover it produced to new merchandise from utilized goods,” mentioned Cassedy. “Let’s just say it was not the direction I imagined we need to consider for Wallapop. We are laser-focused on unique products, with the vast greater part of that secondhand with some artisan goods. It is extremely distinct from big box.”

It may possibly mean that the company has not ballooned and boomed in the way that so a lot of startups may possibly, especially these fueled by hundreds of millions in investment and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a steady presence in the industry, 1 perhaps developed on a far more strong identity.

Wallapop’s growth in the earlier year is the end result of some specific developments in the market that were in portion fueled by the COVID-19 pandemic. All of them have aided develop up a profile for the firm as a kind of upscale, virtual automobile boot sale or flea market place.

Folks investing far more time in their homes have been focused on clearing out room and obtaining rid of issues. Other people are eager to acquire new things now that they are spending more time at residence, but want to commit considerably less on them, possibly due to the fact they are going through work or other economic uncertainty. But other individuals have discovered by themselves out of work, or receiving less function, and are turning to turning into business owners and making their possess merchandise to promote in a more grassroots way.

In all of these situations, there has been a push for far more sustainability, with individuals putting considerably less waste into the world by recycling and upcycling goods rather.

At the same time, Facebook has not actually produced massive inroads in the region with its Marketplace, and Amazon has also not appeared as a danger to Wallapop, Cassedy famous.

All of these have experienced a huge effect on Wallapop’s company, but it wasn’t usually this way. Cassedy mentioned that the very first lockdown in Spain saw enterprise plummet, as individuals faced serious constraints on their actions, not able to depart their properties other than for the most essential obligations like purchasing meals or obtaining them selves to the hospital.

“It was a roller coaster for us,” he stated.

“We entered the year with incredible momentum, extremely powerful.” But he observed that the fall started out in March, when “not only did it turn out to be not all right to go away the residence and trade locally but the publish office stopped offering parcels. Our business went off a cliff in March and April.”

Then when the restrictions had been lifted in May, items began to bounce again a lot more than at any time prior to, almost overnight, he mentioned.

“The economic uncertainty triggered individuals to find out much more price, greater bargains, shelling out significantly less income, and indeed they were clearing out closets,” he said. “We observed numbers bounce back forty-fifty% expansion 12 months-on-12 months in June.”

The huge question was whether that development was a blip or there to say. He mentioned it has continued into 2021 so far. “It’s a validation of what we see as prolonged-term tendencies driving the business.”

Naver has manufactured a big business out of maintaining robust regional target in its items up to now, so in a way you could see it keep on that whilst nevertheless developing, by investing in another strong regional player. Although top connecticut classifieds sites seems Wallapop has a site in the U.K., it is not anything that it has pushed much as a enterprise.

“The global need for C2C and resale platforms is expanding with renewed dedication in sustainable usage, especially by youthful millennials and Gen Z,” observed Seong-sook Han, CEO of Naver Corp., in a statement. “We agree with Wallapop’s philosophy of conscious use and are enthused to assist their progress with our engineering and develop worldwide synergies.”

I’ll also include that it is heartening, as a buyer, to see priorities like sustainability becoming presented thought, too. Ideally it is not just lip services but a authentic recognition that this is one thing that need to be inspired and backed.

“Our economies are switching in the direction of a a lot more sustainable growth design soon after investing in Vestiaire Collective previous calendar year, wallapop is Korelya’s next expenditure in the circular financial system, whilst COVID-19 is only strengthening that trend. It is Korelya’s mission to back again tomorrow’s European tech champions and we think that Naver has a verified tech and solution edge that will assist the company fortify its major place in Europe,” included Fleur Pellerin, CEO of Korelya Cash.